An Alternative Learning Solution
A convergence of two existing learning solutions viz. traditional brick and mortar and a decade old e-learning/ Massive Online Open Courses [MOOCs], the NEW alternative, called Smart Learning & Transformation Solution [SLTS], comprises all the benefits of both the just mentioned solutions but eliminates drawbacks of both. The new alternative includes an Integrated Dual Learning Process, takes into account the emerging lifestyles of learners and leverages the progresses made in Digital technology.
The Strategy Academy
The Strategy Academy [T S A] is born out of a conviction and a strategy. The Academy facilitates SUCCESS for All, powered by its conviction that individuals and organizations can create and control their futures and destinies, irrespective of what they are up against, and using its own thinking and belief that Success is essentially an outcome of Transformation x Strategy x Action. The Academy uses the new alternative learning solution – SLTS -to design and deliver its various knowledge and skill development programs as well as business and cultural transformation programs.
Integrated Dual Learning Process
The alternative learning solution – SLTS – comprises Foundational Learning sessions conducted by faculty in person as well as guided and monitored Self-paced Individualized and Group Learning Process. The latter, complementing the sessions conducted by faculty in person, consists of self paced learning, desk/ field research, Action Learning Project [ALP], and inter-participant networking and learning, all facilitating assimilation and absorption of inputs provided, transformation of traits, attitudes and mindset of learners and application of new learning.
Case Method and Action Learning Projects [ALPs]
The alternative learning solution – SLTS – helps in demystification of knowledge, acquisition of specific skills and their real life applications through thrust on problem solving, use of case method of teaching, doing group work and undertaking action learning projects.
Experiential, Transformational and Green
The alternative learning solution – SLTS – is not only green but also provides opportunity to experience working under the 21st Century Digital and SMAC world [Social Media, Mobility, Analytics and Cloud] and transform one’s habits, traits, attitudes and motives to remain relevant and forge ahead in career.
Affordable Fee and Quick ROI
The alternative learning solution – SLTS -makes it easy for providers of knowledge and skills to eliminate unnecessary infrastructure and non value adding expenses, without compromising quality . As a result, high quality knowledge and skill building programs and transformation programs can be offered with an affordable fee structure vis-à-vis those offered using the traditional brick and mortar based learning solution, implying faster Return On Investment [ROI] for the learners.
Our Offerings
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COMPLETE Learning Solution As Service
[Available for Deployment by any Organization on Actual Usage Basis]
Smart Learning & Transformation Solution [SLTS] comprising an Integrated Dual Learning Process that is technology enabled and yet 100% LIVE, 2 way interactive and real time, Content, Location and Device Neutral, Scalable, Convenient to roll out, infra investment free and Cost-effective. Read More
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Executive Education Service
[For Skill Building and Accelerating Career]
Open Enrollment as well as In-Company Programs for developing frontline, functional, behavioral, strategic and leadership skills; also post graduate level programs and associated services
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Capability Building Service
[For Corporate Training and Organizational Transformation]
Customized and industry specific skill building and enterprise wide strategic intervention programs for business and cultural transformation
- Advanced Management Program
- Analysis of Financial and Cost Performance and Managerial Decisions
- Artificial Intelligence, Machine Learning and Blockchain and Implications on Business and Future of Work
- Business Analytics
- Customer Management
- Digital Marketing
- Discipline of Execution
- Entrepreneurship Made Easy
- Faculty Development Program
- Front Line Skill Development Program
- Leadership Development Cum Career Transition Program
- Marketing in the Age of Digital and Social Media
- Project Management
- Risk Management
- Selling Successfully
- Strategic and Organizational Challenges and Responses in the Era of Convergence, SMAC and Digital Transformation
- Strategic Choices Under Different Business Context
- Strategic Leadership in Digital Era
- Supply Chain Management
- Value Chain Analysis for gaining Competitive Advantage
| DATE | NEWS |
| 18th January 2023 | Start of Customer Management Program for the managers of Metropolis Healthcare |
| 14th September 2022 | Start of People Analytics Program 4th Batch. Program jointly organized with CII |
| 18th August 2022 | Start of Sales and Marketing Program for the managers of IFB Agro |
| 25th July 2022 | Start of Strategic Marketing Leadership Program. Program jointly organized with CII |
| 19th July 2022 | Start of Young Leadership Development Program – Batch VIII. Program jointly organized with CII |
| 25th July 2022 | Start of Young Leadership Development Program – Batch VII. Program jointly organized with CII |
| 14th September 2022 | Start of People Analytics Program 4th Batch. Program jointly organized with CII |
| 14 May 2022 | Start of Mid-Career Program on Leading and Managing in the 21st Century for the managers of Garden Reach Shipbuilders and Engineering [GRSE] |
| 30 April 2022 | Start of Business Transformation Program for the managers of Metropolis Healthcare Ltd. |
| 29 April 2022 | Prof. Ranjan Das (Chairperson of The Strategy Academy) has shared his views on Capability Building and its importance in achieving one’s carrier goal. This live session was broadcasted through The Strategy Academy’s Facebook page, YouTube Channel, Linkedin and Twitter account. Link of that live session: www.youtube.com/watch?v=eLPgYV9p9e8&list=LL&index=3&t=15s |
| 22 April 2022 | Prof. Ranjan Das (Chairman of The Strategy Academy) has shared his views on Capability Building and its importance in achieving one’s carrier goal. This live session was broadcasted through The Strategy Academy’s Facebook page, YouTube Channel, Linkedin and Twitter account. Link of that live session: twitter.com/i/broadcasts/1YqJDqdvezVxV |
| 19 April 2022 | Session was held on Negotiation Skills for the CMOs of Steel Authority of India Limited |
| 18 April 2022 | Start of Strategic Management Program for the managers of Nuvoco |
| 14 April 2022 | Start of Program on Strategic Thinking for the managers of Godrej Housing Finance Ltd. |
| 4 April 2022 | The Strategy Academy has officially announced four different dates (22 April, 29 April, 6 May, and 13 May 2022) for 15 minutes Live Session on Capability Building and its importance in achieving one’s carrier goal. Each of these Live Sessions to be held during 4.45pm to 5pm – will be delivered by Prof. Ranjan Das (Chairperson – The Strategy Academy and Prof of IIM Calcutta). These Live Sessions will be broadcasted on The Strategy Academy’s Facebook page, Linkedin, Twitter account and YouTube Channel. |
| 7 March 2022 | Start of Post Graduate Diploma in Management and Entrepreneurship (jointly certified by Jadavpur University and The Strategy Academy Centre for Advanced Studies) for the managers of Haldia Petro Chemical and MCPI |
| 8 Feb 2022 | Start of Business Analytics Program for the managers of Hindustan Petroleum Corporation Ltd. |
| 9 Dec 2021 | Strat of Program on Business Etiquette for the managers of HINCOL |
| 14 Nov 2021 | Start of SENSEI Batch 2 for the managers of Jade Global |
| 28 Sept 2021 | Start of People Analytics Program – 3rd Batch. Program jointly organized with CII |
| 30 Aug 2021 | Strat of Strategic Management Program for the Senior Managers of RINL (Vizag Steel) |
| 25 Aug 2021 | Start of Business Transformation Program for the managers of Scorpio Group |
| 23 Aug 2021 | Start of Bull’s Eye Habit – 2nd Batch. Program jointly organized with CII |
| 21 Aug 2021 | Strat of Program on Strategic Choices Under Different Context for the managers of Indian Oil Corporation Limited |
| 13 Aug 2021 | Start of Business Transformation Program for the managers of ACSEN Group |
| 13 Aug 2021 | Program on Digital Marketing for the Managers of Steel Authority of India Limited. |
| 28 July 2021 | Start of Program on Data Driven Decision Making for the managers of Hindustan Petroleum Corporation Ltd. |
| 22 July 2021 | Start of Bull’s Eye Habit – 1st Batch. Program jointly organized with CII |
| 18 July 2021 | Strat of Program on Strategic Choices Under Different Context for the managers of Indian Oil Corporation Limited |
| 5 July 2021 | Start of Young Leadership Development Program – 6th Batch. Program jointly organized with CII |
| 14 June 2021 | Start of Program on Internet of Things [IoT] for the managers of Hindustan Petroleum Corporation Ltd. |
| 31 May 2021 | Start of Mid-Career Program on “Leading and Managing in the 21st Century” for the senior managers of Garden Reach Shipbuilders & Engineers |
| 27 May 2021 | Start of Mid-Career Program on “Leading and Managing in the 21st Century” for the managers of Garden Reach Shipbuilders & Engineers |
| 22 May 2021 | Start of Program on Artificial Intelligence and Machine Learning [AI&ML] in Retail for the managers of Hindustan Petroleum Corporation Ltd. |
| 28 April 2021 | Perspective building session on Strategic Thinking – conducted by Prof Ranjan Das – for senior managers of Haldia Petrochemicals and MCPI Ltd |
| 27 April 2021 | Discussion with Board of Directors of Rahim Afrooz Bangladesh Ltd on Corporate Governance Issues to be addressed urgently and why the RA Family needs to think about succession plan at Board level |
| 15 April 2021 | Inaugural session of Strategic Management Program for General Managers of RINL [Vizag Steel] – Batch I |
| 5 April 2021 | The Strategy Academy’s Capability Building Programs, delivered over 100% LIVE and 2-way interactive Digital Platform, were in good demand during the whole of last 12 months affected by COVID 19, resulting in positive growth in performance of the Academy during 2020-21 over 2019-20 |
Program on People Analytics – 2nd Batch, Program jointly organized with CII Customer Management Program for Hindustan Petroleum Corporation Ltd. Young Leadership Development Program – 5th Batch. Program jointly organized with CII
8 March 2021
Start of Business Analytics Foundations Program for the managers of Hindustan Petroleum Corporation Ltd.
1 March 2021
Start of Finance for Non-Finance Program for the managers of Hindustan Petroleum Corporation Ltd.
22 February 2021
Start of Business Analytics Foundations Program for the managers of Hindustan Petroleum Corporation Ltd.
22 February 2021
Start of Finance for Non-Finance Program for the managers of Hindustan Petroleum Corporation Ltd.
9 February 2021
Start of Basic Statistics Program for the managers of Steel Authority of Indian Limited
9 February 2021
Start of Program on Audacity for the Managers of Asian Paints Limited
8 February 2021
Start of Finance for Non-Finance Program for the managers of Hindustan Petroleum Corporation Ltd.
9 January 2021
Start of Program on Strategic Choices Under Different Context for the mangers of Indian Oil Corporation Limited
January 2021 – March 2021
Prof. Ranjan Das guided and mentored the managers of Amway as a part of their BIG LEAP Program. Three areas covered were – [1] Strategic thinking during uncertain time, [2] Entrepreneurship, [3] Crating customer value during January – March 2021.
11 January 2021
Start of Finance for non-finance program for the managers of Hindustan Petroleum Corporation Ltd.
21 December 2020
Start of Program on HR Analytics and AI&ML for HR Professionals for the managers of TATA Metaliks
16 December 2020
Start of Program on Achieving Excellence In Marketing & Sales for the CMOs of Steel Authority of India Ltd.
14 December 2020
Strat of Sales Xpress Program for the managers of Redington Gulf – Dubai
11 December 2020
Start of Finance for non-finance program for the managers of Hindustan Petroleum Corporation Ltd.
21 November 2020
Start of Balanced Scorecard Program
16 October 2020
Program on Best Practices in B-2-B Sales & Marketing for Steel Authority of India Ltd [Central Marketing Organization]
13 October 2020
Capability Building Program for Boehringer Ingelheim
12 October 2020
Program on Artificial Intelligence and Machine Learning for Hindustan Petroleum Corporation Ltd.
12 October 2020
Program on Owning Company & Customers for Steel Authority of India Ltd [Central Marketing Organization].
12 October 2020
Kotha Koli Workshop by Culture Monk [ deployment of Smart Learning and Transformation Solution [SLTS] of the Academy]
11 October 2020
Development Program for Senior Leadership Team for Jade Global [USA & India]
9 October 2020
Program on Reading Body Languages of customers (Indian Perspective) for Steel Authority of India Ltd [Central Marketing Organization].
7 October 2020
Program on Role of Leaders in Building Organization Culture for Steel Authority of India Ltd [Central Marketing Organization].
2 October 2020
Program on: Analysis of Industry, Business Strategies, Entity/ Assets, Economic MOAT for Indian Institute of Corporate Affairs, MCA, GOI
30 September 2020
14 September 2020
Kotha Koli Workshop by Culture Monk [ deployment of Smart Learning and Transformation Solution [SLTS] of the Academy]
22 August 2020
Project Risk Management in Dubai
21 August 2020
Program on IOT in Dubai
16 August 2020
Program on Analysis of Business environment, Entity’s Business Strategy Analysis for International Business Valuers Association (IBVA-RVO)
27 July 2020
Finance for Non-Finance Program for Hindustan Petroleum Corporation Ltd.
27 July 2020
21 July 2020
Customer Management Program for M junction
18 July 2020
Supply Chain Risk Management in Dubai
17 July 2020
Program on Cloud Services in Dubai
15 July 2020
14 July 2020
Business Analytics Program for Hindustan Petroleum Corporation Ltd. [Special focus on Operations, Supply Chain and Project Management]
7 July 2020
Program on Business Strategies in the new landscape for top leadership of Rockwool Corporation, Denmark
2 July 2020
Program on Business Analytics with R for SP Jain IMR
22 June 2020
Program on Doing Business During Uncertain Times – Program jointly organized with Knowledge Group, Kuala Lumpur
1 June 2020
Start of Business Managers Program for senior management team of Rahim Afrooz Bangladesh
30 May 2020
Start of FIRST Web Series by the Academy comprising 8 Small Group Interactions covering 8 contemporary issues each @2 hours
19 May 2020
Program on Artificial Intelligence and Machine Learning for HR Professionals of Hindustan Petroleum Corporation Ltd.
14 May 2020
Program on Internet of Things for managers of HPCL [Batch II]
9 May 2020
Webinar conducted by Prof Ranjan Das on Achieving Business Excellence during uncertain times for HPL and MCPI
6 May 2020
Commencement of In-company program on Internet of Things for managers of HPCL [Batch I]
6 May 2020
Commencement of In-company program on Cloud Computing for managers of HPCL
2 May 2020
Webinar conducted by Prof Ranjan Das on Achieving Business Excellence during uncertain times for HPL and MCPI [Batch IV]
29 April 2020
Commencement of In-company program on Understanding Cost and Cost drivers for managers of HPCL
29 April 2020
Commencement of In-company program on Finance for Non Finance for managers of GAIL
25 April 2020
Webinar conducted by Prof Ranjan Das on Achieving Business Excellence during uncertain times for HPL and MCPI [Batch III]
24 April 2020
Commencement of In-company program on Project Management for managers of HPCL
23 April 2020
Small Group Interaction conducted by Prof Ranjan Das on Doing Business in uncertain times [with special reference to COVID 19, Lockdowns and WFH phase]
23 April 2020
Commencement of In-company program on Making sense of Financial Statements for managers of HPCL
20 April 2020
Deployment of Smart Learning & Transformation Solution [SLTS], the Backbone L&D Solution operated by the Academy, for training managers of Amway in Analytics and Design Thinking [User organization: Unigrow Calcutta]
18 April 2020
Webinar conducted by Prof Ranjan Das on Achieving Business Excellence during uncertain times for HPL and MCPI [Batch II]
13 April 2020
IIT Kharagpur[ V G School of Management] deploying Smart Learning & Transformation Solution [SLTS], the Backbone L&D Solution operated by the Academy, for training managers of Redington Group – posted in Middle East and Africa- in the field of Cloud Technology
11 April 2020
Webinar conducted by Prof Ranjan Das on Achieving Business Excellence during uncertain times for HPL and MCPI [Batch I]
9 April 2020
Webinar conducted by Prof Ranjan Das on Building Managerial Career for SAIL Managers
31 March 2020
Start of Capability Development Program [CDP] for CGMs, GMs and AGMs of GRSE Ltd [program specially designed for delivering during the lockdown period when the target group of officials were Working From Home-WFH]
21 March 2020
Prof Ranjan Das conducted two in-company programs for Haldia Petrochemicals Ltd [HPL] and MCPI Ltd [formerly Mitsubishi Chemicals] in Haldia, West Bengal
2 March 2020
IIT Kharagpur[ V G School of Management] deploying Smart Learning & Transformation Solution [SLTS], the Backbone L&D Solution operated by the Academy, for training managers of Redington Group – posted in Middle East and Africa- in the field of Internet-of-Things
17 February 2020
Commencement of Reddington Gulf’s 4 months’ program on Excellence in Sales
13 February 2020
Prof Ranjan Das delivered a talk to Sales executives and Managers of Redington Gulf working 29 countries in Middle East and Africa on Excellence in Sales and why frontline executives need to re-skill and up-skill themselves urgently for achieving success in sales.
3 February 2020
Prof Ranjan Das delivered a talk to MBA students of IIT Kharagpur [VGSOM] on Achieving Outstanding Performance
12 February 2020
Prof Ranjan Das delivered a talk to Senior management team members of Haldia Petrochemicals and MCPI Ltd at Haldia
17 January 2020
Prof Ranjan Das delivered a talk to MBA students of Calcutta University [IISWBM] on Business Excellence
16 December 2019
Commencement of In-company program on Advanced EXCEL for managers of CESC Ltd
11 December 2019
Commencement of first collaborative program, as a provider of Smart Learning & Transformation Solution [SLTS], with IIM Kozhikode
16 October 2019
CII PROGRAM ON HR ANALYTICS
15 October 2019
Commencement of In-Company program at Boehringer for Zonal Business Heads
7 May 2019
Prof Ranjan Das will speak as a Special Guest on Succession Planning for facilitating growth of family business at the Zee Business Growth Forum conference being organized by Zee Media
7 May 2019
Start of the program on Business and Cultural Transformation for senior managers of Jetking [all India operation]
3 May 2019
Start of the program on City Gas Distribution at Indraprastha Gas Limited
29 April 2019
Start of the program on Go-To-Market Strategy for Strategy and Sales team of Puranik Builders, Thane
27 April 2019
Prof Ranjan spoke to entrepreneurs from such industries as tea, theme park, confectionary, hospital, food processing and minerals at Grand Hotel Calcutta on competitive and growth strategy and role of the entrepreneur as a strategist, an innovator and a leader during the scaling phase
9 April 2019
Strategy meeting at Puranik Builders, Thane
5 & 6 April 2019
Top leadership meeting on growth strategy for Jet King
19 March 2019
Start of the program on Business Acumen for senior HR managers of Jubilant Lifesciences
18 March 2019
Completion of Women Empowerment Program for trainees of a beautician course [including distribution of certificates]
12 February 2019
Launch of Y4 Biz 2, an entrepreneurship development program designed for the youth segment [second batch]
8 February 2019
The Strategy Academy conducted a one-day program in Dubai on “Achieving Outstanding Performance: Strategic and Leadership Challenges”
7 February 2019
Prof Ranjan Das conducted a one-day discussion on Business Strategy – with special reference to customer strategy – at Zee TV Middle East, Dubai
24 January 2019
Launch of Strategic Intervention Program, delivered through 100% LIVE and 2 way interactive platform of the Academy – at Garden Reach Shipbuilders and Engineers [GRSE] for company’s top and senior management officials
18 January 2019
Prof Ranjan Das delivered a talk at ISB&M, Kolkata & IEA International Conference on “Emerging Socio-Economic Trends and Business Strategy”
27 December 2018
Prof Ranjan Das, Chairman, The Strategy Academy spoke at the Positivity Abled Workshop held in Bahrain on 27th December 18
20 December 2018
Prof Ranjan Das, Chairman, The Strategy Academy delivered a talk on Small is beautiful: Business at the intersection of formal and informal economies at the India International Mega Trade Fair held in Calcutta on 20 Dec 18
20 December 2018
New website of The Strategy Academy will be live
18 December 2018
Launch of Business Transformation Program for m junction limited, an e-market place company dealing with B2B Products, comprising 72 hours of faculty conducted sessions and 6 Action Learning Projects. The program is designed using the proprietary Smart Learning and Transformation Solution [SLTS] and delivered using the Academy’s 100% LIVE and 2way interactive Digital platform accessible from anywhere in India and the world on real time and Direct2Participant basis.
7 & 8 December 2018
Talk by Prof Ranjan Das, Chairman, The Strategy Academy on HR Value Proposition for senior managers of Vesuvius, Calcutta and Indian Oil [IOCL]. IOCL Program was delivered LIVE over 100% LIVE and 2way interactive digital platform of the Academy with streaming Audio and video services and accessible from anywhere in India and the world,
6 December 2018
Prof Ranjan Das, Chairman, The Strategy Academy delivered a 3 hour talk on Customer Centricity to participants of Owners Development Program organized by Real Estate Management Institute [REMI], Mumbai
30 November 2018
Completion of Strategic Intervention Programs for a very large division of HCL that comprised design and delivery of skill upgradation program for senior management staff in strategy and leadership areas; a total of 92 officials attended 100% LIVE and 2way interactive faculty conducted sessions [with streaming Audio and video services] from USA, Countries in Europe, Japan and India. These participants also completed 8 major Action Learning Projects in 8 strategically important areas
26 November 2018
Commencement of Pre- program learning support and Post Program evaluation of participants of Leadership Development Program of Bhilai Steel Plant [SAIL] using 100% LIVE and 2way interactive Digital platform of The Strategy Academy
18 November 2018
Launch of Faculty Development Program [FDP] on “Publishing in Refereed Journals”– jointly certified by Indian Institute of Engineering Science and Technology [IIEST] and The Strategy Academy; more than 33% of participants were from 6 different countries who joined 100% LIVE and 2 way interactive faculty conducted sessions from their respective countries using the Academy’s LIVE Digital platform
14 November 2018
Prof Ranjan Das, Chairman, The Strategy Academy delivered a 3 hour talk on Business Excellence through innovation to participants of Business Excellence Program organized in New Delhi
10 November 2018
Commencement of 2 Year program for offering Coaching and Learning support to participants of PG Diploma Program in Personnel Management certified by National Institute of Personnel Management [NIPM]; the services are being offered using 100% LIVE and 2 way interactive Digital platform of the Academy
5 October 2018
Launch of the program titled ‘Analysis of Financial and cost performance’ for executives of ITC Ltd. The program is designed using the proprietary Smart Learning and Transformation Solution [SLTS] and delivered using the Academy’s 100% LIVE and 2way interactive Digital platform accessible from anywhere in India and the world
7 September 2018
Completion of delivery of Y4BIZ Program for first generation entrepreneurs front-ended by banglanatak.com [including finalization of business plan and certification process completed at the American Centre Calcutta]. This program was designed using the proprietary Smart Learning and Transformation Solution [SLTS] and delivered using the Academy’s 100% LIVE and 2way interactive Digital platform
30 July 2018
Launch of the PACE V Program of United Health Group, with participants from India and overseas, designed by the Academy; 50% of course work were delivered over the Academy’s 100% LIVE and 2 way interactive Digital platform, using the proprietary Smart Learning and Transformation Solution [SLTS] and accessible from anywhere in India and the world. The Academy will also guide 7 Action Learning Projects meant to address strategic challenges facing different businesses of the company
16 July 2018
Deployment of Smart Learning Solution and its underlying 100% LIVE and 2way interactive Digital platform for delivery of faculty conducted training sessions in the areas of security guards and housekeeping
June 2018
Adjunct faculty members of the Academy designing and delivering full courses on Digital Marketing and Strategic Management for MBA students of UPH University, Jakarta
June 2018 to December 2018
Prof Ranjan Das, Chairman, The Strategy Academy completing the design, delivery and evaluation of 2 MBA and 2 PGPEX Courses offered to the final year students of these 2 programs offered by IIM Calcutta
May 2018
Launch of Faculty Development Program [FDP] on Research Methodology– jointly certified by The Strategy Academy and Indian Institute of Engineering Science and Technology [IIEST]; more than 75% of participants were from 10 different countries who joined 100% LIVE and 2way interactive faculty conducted sessions from their respective countries using the Academy’s LIVE Digital platform accessible from anywhere in India and the world
May 2018
Pre- program learning support and Post Program evaluation of participants of Leadership Development Program of Philips Carbon Black Ltd, using 100% LIVE and 2way interactive Digital platform of The Strategy Academy
April 2018
Completion of 8 batches of Business and Cultural Transformation Program of mid-level officials of Rallis India – the program is designed using the proprietary Smart Learning and Transformation Solution [SLTS] and delivered using the Academy’s 100% LIVE and 2way interactive Digital platform accessible from anywhere in India and the world
February 2018
Completion of Batch 5 of Post Graduate Diploma in Management and Entrepreneurship [PGDME], certified by Jadavpur university and The Strategy Academy.
Multi-Sided Capability Building Platform: Core Framework (Scope: Business | Management | Social Sciences)
Facilitation of Interactions among Platform Users and Matching their Needs | Optimised Solutions with High Human Touch.