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Value Chain Analysis for Gaining Competitive Advantage
1. Design And Direction:
Prof. Ranjan Das, Professor of Strategy, Innovation, Entrepreneurship and Leadership, teaching at Indian Institute of Management Calcutta [IIMC] since 1994 and other IIMs. Prof Das is also the Founder Chairman and Chief Mentor, The Strategy Academy.
2. For Whom:
Working Executives, strategy consultants and entrepreneurs looking for perspective and analytical techniques for finding sources of competitive advantage.
3. Duration:
The program will be delivered in phases over 4 weeks comprising
- 16 Hours of faculty conducted sessions [8 sessions each @ 2 hours] PLUS
- Time required – outside faculty conducted sessions – to go through the suggested reading materials and also complete group and individual assignments
The delivery of faculty conducted sessions will take place – OUTSIDE working hours – over 4 weeks @ 2 sessions per week
4. Content:
- Concept of competitive and transient advantage
- Resource based view of the firm
- Value chain and value network
- Capabilities for cost efficiency
- Capabilities for customer value creation
- Threshold and strategic capabilities
- Value chain deconstruction and rebuilding
- Deployment of digital technology and using analytics for value creation
- Case discussions and experience sharing
5. Pedagogy:
Concepts and interactive case discussions and experience sharing by both faculty and participants. List of cases to include even those cases which are used at leading international business schools such as Harvard Business School.
6. Session timing:
Twice a week – Weekdays and/or Saturdays [during 8 to 10 pm].
6. Session timing:
Twice a week – Weekdays and/or Saturdays [during 8 to 10 pm].
8. Infrastructure required to attend faculty conducted 100% LIVE and 2 way Interactive classes from ANYWHERE [home/ office/ while travelling]
- A PC or a Laptop with
- A standard headphone
- A broadband fixed line or a Data Card capable of delivering a minimum 256kbps of broadband during each 2 hour session; this is a must for smooth audio and video live streaming
OR
- Smartphone or a Tab with 4G Connection
9. Recording of faculty conducted Sessions:
To be made available for 4 weeks after the last formal session conducted by faculty in person is over
20. Evaluation and Grading:
Multi-element Evaluation and Grading based on 4 parameters viz. [a] Attendance, [b] Number and quality of questions asked/ engagement during faculty conducted 100% LIVE Digital sessions, [c] online quiz and/ or miscellaneous online submissions and [d] performance at the examination to be conducted online at the end of the program.
20. Evaluation and Grading:
Multi-element Evaluation and Grading based on 4 parameters viz. [a] Attendance, [b] Number and quality of questions asked/ engagement during faculty conducted 100% LIVE Digital sessions, [c] online quiz and/ or miscellaneous online submissions and [d] performance at the examination to be conducted online at the end of the program.
12. Fee:
Rs 8000/- Plus GST payable by Cheque or online bank transfer in favour of The Strategy Academy Centre for Advanced Studies; the fee includes the cost of soft copy of reading materials and faculty PPTs.
13. Minimum Batch Size:
15 participants.
14. Start Date of the Program:
The start date will be announced as soon as the number of interested participants exceeds 10. These first 10 applicants will get an early bird discount of Rs 1000/- on program fee provided they deposit the requisite fee with GST [net of early bird discount of 1000/-] within 7 days of receiving the advice from the Academy.
15. If any applicant wishes to discuss with Prof. Ranjan Das, who is the Program Director of this program, regarding any aspect of the program described above, he/she may please call 09874882778 or 03340632066 for setting up a time for telephonic discussion with Prof. Das.
Fee 8000/-Plus GST
Payable on confirmation of the start date of the course from the institution.The start date will be announced as soon as the number of interested participants exceeds 10.
The first 10 applicants will get an early bird discount of Rs 1000/- on program fee provided they deposit the requisite fee with GST [net of early bird discount of 1000/- ] within 7 days of receiving the advice from the Academy.