Jadavpur University School of Education Technology & The Strategy Academy Centre for Advanced Studies


Jadavpur University – Some Background Information:

Date of Establishment:    24/12/1955

Status of the University:    A 66 years old State Funded University. The University has been recognized by UGC in 1955

Type of University:    Unitary

University Departments:    36

Interdisciplinary Schools:    21

Centres of Study:    40

NIRF India Ranking of Jadavpur University:    4th in the University Category

Program details are also available in Jadavpur University official website. Click here to view. 

The Strategy Academy – Some Background Information:

  • >>   The Strategy Academy was set up about 15 years ago in January 2008 to act as a catalyst for transforming individuals and organizations to exploit their full potential and assisting them to achieve SUCCESS
  • >>   The Academy was conceived as a part of an Action Research done by Prof Ranjan Das, Professor of Strategic Management at IIM Calcutta. Prof Das is the current Executive Chairperson of the Academy
  • >>  The Academy is India’s FIRST Academy that deploys a Smart Learning & Transformation Solution [SLTS]. The Complete Transformation Solution. SLTS, registered with Patent Office of India, uses the principles of Convergence and Digitalization and focuses on TOTAL LEARNING PROCESS that comprises [1] faculty-led sessions, [2] extensive scheduled and guided learning activities outside faculty-led sessions and [3] a rigorous continuous and program-end evaluation. Faculty-led 100% LIVE sessions are delivered on One2One basis over 2 Way Interactive Platform [with streaming audio and video feeds] to ANY WHERE in India and the World
  • >>  More than 50 Indian companies, one University, One MHRD Institute and India’s largest industry association have used the resources and capabilities of the Academy, considering the following:
    • >>  Unique Dual Learning Process that recognizes participant’s desire and need to learn on a particular subject area through different sources and in a variety of ways
    • >>  A variety of Learning & Development Programs in Strategy, Leadership, Innovation, Entrepreneurship and General and Functional Management areas; as a matter of fact, any subject matter [not just business and management topics] can be delivered, since SLTS is content neutral, location neutral, device neutral, platform neutral & scalable.
    • >>  Network of Faculty
    • >>  Streaming Video and Audio Platform [including associated infrastructure and support services] – facilitating 100% LIVE and 2 way interactive learning process-   accessible from ANYWHERE and by participant on one2one basis
    • >>  Special capabilities in Strategy and General Management Consulting

Program Director:

Prof Ranjan Das, PhD [IIM Ahmedabad]

20 Years of industry plus 28 years of teaching @IIM Calcutta and other business schools in India and overseas, Extensive consulting experience

Program for whom:

It is an Open Enrollment Program – for Working Executives, Graduates and Diploma Engineers [Ideal for a Group of Young TALENTED individuals, who need to specialize in an area of importance to business]

Several Options for Specialization:

A particular specialization will be offered only with a minimum of 12 & maximum of 15 participants

[1]  Strategic Management

[2]  Sales, Customer Service and Distribution

[3]  Business Analytics

[4]  Data Science

[5]  Cyber Security

[6]  Application of Emerging Technologies in Business

[7]  Digital Transformation

Note: [1] Each Specialization option will be offered in the 3rd semester of PGDME

[2] The first two semester of PGDME will cover [a] Cross functional areas of management, [B] Strategic Management and [C] Entrepreneurship and developing new business plan

[3] 45% of academic workload – 3 semesters together – can be linked to individual participant’s company/ industry and also personal preference.

List of all subjects are mentioned in the “Subjects” section.

Direction of Development:

[1]    Cross-functional Skills in different areas of management – required by participants to understand essence of business and management and how to make functional decisions with cross functional perspectives and skills

[2]    Strategy and Leadership Skills and Acquire an Entrepreneurial Mind – required to analyze the fast changing business challenges, appreciate the importance of strategy and entrepreneurial orientation to achieve success   and offer requisite support to so that the organization can develop and sustain competitive advantage

[3]    Special Focus Area [ONLY applicable for those specializing in an area which is on offer]:  Any area, out of the options offered, and apply the same to address specific challenges faced by companies and industries

Program Benifits:

  • >>  Eleven months Program comprising 3 semesters; the 3rd semester will be the specialization semester
  • >>  Internationally benchmarked Content [ Semester 1 &2: 10 subjects covering cross-functional management areas, strategy and entrepreneurship; Semester 3: 5 subjects covering SPECIALIZATION: term papers, individual and group projects, presentation over digital platform, case studies, Action Learning Projects, Comprehensive PG level project]
  • >>  Working & Learning together and acquire a PG level Diploma
  • >>  Convenience [as expected by people who are busy and travel extensively] and Affordable Charges.

Program Delivery:

The faculty conducted sessions of PGDME, 4 times a week, will be technology-enabled and  delivered 100% LIVE to the homes of participants OUTSIDE working hours during 8 to 10pm. Recordings of 100% LIVE faculty-led sessions will be available for revision & other purposes. Case method of teaching.

Value Creation at:

[1]    BUSINESS LEVEL: As a part of completing term papers and ONE comprehensive project, achieve the following:

    • >>  Acquire new generation skills in cross-functional, strategy and one specialization area [ if applicable] so that participants are equipped to  address contemporary business challenges
    • >>  With skills mentioned in [I], participants will be able to contribute effectively for businesses to develop and sustain  competitive advantage

[2]    ORGANIZATION LEVEL: Develop, Reward and Retain Talent

    • >>  Identify talent, through this program
    • >>  Develop talent through upgrading skills of talented officials further
    • >>  Reward talent for retaining them


    • >>  A Comprehensive Learning Opportunity – Cross Functional, Strategy & Leadership and specialization in one area [if applicable]
    • >>  Acquire within 11 month [if there is specialization; otherwise, 8 months], while on-the-job & without using any office hour, PG Diploma level Certification from a University with high NIRF Rank [4th in ‘University’ category during 2021-22]

Engagement Level – An Overview:

  • >>   720 hours of engagement over 11 months [45 weeks] comprising:
    • >>  240 hours of faculty conducted 100% LIVE DIGITAL and 2-way interactive sessions [120 sessions each @ 2 hours] OUTSIDE office/ working hours [thrice a week sessions during 8 to 10pm]
    • >>  480 hours of scheduled and guided learning outside faculty conducted sessions
  • >>   15 Subjects [5 in special focus area]
  • >>   15 Action Learning Projects to address business and function specific challenges[5 in special focus area] – All company/industry specific]
  • >>  15 quizzes [5 in special focus area]
  • >>  Many Individual case analysis/ discussions and guided/ monitored syndicate room discussions
  • >>  15 Presentations [5 in special focus area]
  • >>  15 interactions with industry experts
  • >>  15 program-end examinations
  • >>  1 Program end Comprehensive Project [in special focus area]

Some Other Important Details:

  • >>   Subjects:-
    • >>  15 Subjects spread over 3 Semesters and covering:
      • >>   Cross functional areas of management and strategy [7]
      • >>  Economics, organizational behaviour and quantitative [3]
      • >>  Special focus area [5]
      • NOTE: A significant portion of each of the 15 subjects PLUS Program-end Comprehensive Project can be related to one’s own area of specialization
  • >>   Evaluation and grading:- 
    • >>  Multi-element evaluation [7 elements in each subject] and relative grading
  • >>   Issue of PGDME Certificate:-
    • >>   Jointly by Jadavpur University School of Education Technology and The Strategy Academy Centre for Advanced Studies [TSACAS]. Subjects of special focus area will be mentioned in the grade sheet.


SEMESTER 1: Core Business Functions

  1. [1]   Marketing Management
  2. [2]  Analysis of Financial and Cost Performance for Decision Making and Control
  3. [3]  Financial Management
  4. [4]  Operations Management
  5. [5]  Managing and Leading

SEMESTER 2:  Business Decision, Strategy and Entrepreneurial Orientation

  1. [6]   Economics for Managers
  2. [7]   Quantitative Techniques for Business Decision Making
  3. [8]   Human Resource Management
  4. [9]   Strategic Management [Strategy, Business Model, Execution and Leadership]
  5. [10] Entrepreneurship, and Developing a Plan for New Business

SEMESTER 3:  Specialization areas [A participant has to opt for one of the following seven specialization areas] 

  • Strategic Management
    • [1]   Strategic Analysis for Development of Strategy
    • [2]   Strategies for Turnaround, Consolidation, and Growth
    • [3]   Merger & Acquisition and Corporate Restructuring
    • [4]   Platform Business Strategy
    • [5]   Analytics for Strategic Decision Making
  • Sales, Customer Service and Distribution
    • [1]   Sales, Customer Service and Distribution Processes – Core Concepts and Practices
    • [2]   Personal Selling and Associated Processes and Practices (Including Soft Skills that Sales and Customer Service Officials Need)
    • [3]   Sales, Customer Service and Distribution – Consumer Goods
    • [4]   Sales, Customer Service and Distribution – Industrial Products
    • [5]   Sales, Customer Service and Distribution – Services
  • Business Analytics
    • [1]   Customer Analytics
    • [2]   Operations Analytics
    • [3]   Supply Chain Analytics
    • [4]   Financial Analytics
    • [5]   Analytics for Strategic Decision Making
  • Data Science 
    • [1]   Business Analytics (Including Big Data Analytics)
    • [2]   Data Representation and Visualization, Categorical Data Analysis and Optimization
    • [3]   Database Management and Data Warehousing
    • [4]   Artificial Intelligence [AI], Machine Learning [ML] and Deep Learning
    • [5]   Python, R, Java, and Other Programming Languages
  • Cyber Security  
    • [1]   Pillars of Cyber Security
    • [2]   Cyber Security Business Model
    • [3]   Essence of Cyber Security
    • [4]   Types of Cyber Security
    • [5]   Cyber Guidelines
  • Application of Emerging Technologies in Business  
    • [1]   Artificial Intelligence & Machine Learning [AIML]
    • [2]   Cloud Services
    • [3]   Robotics Process Automation
    • [4]   Internet-of-Things [Including Industry 4.0]
    • [5]   Blockchain
  • Digital Transformation 
    • [1]   Concept of Digital Transformation (Scope and Challenges) and Importance of Data Visualization for Digital Transformation
    • [2]   Big Data in Digital Transformation
    • [3]   Artificial Intelligence and Machine Learning (AIML) in Digital Transformation
    • [4]   Blockchain and Cyber Security in Digital Transformation
    • [5]   Organizational Preparedness and Implementation Challenges in Digital Transformation

Note: Comprehensive Project Work – In addition to 15 subjects, a real-life and application focused COMPREHENSIVE project will be taken up by each participant to apply the concepts learnt and skills acquired in the special focus area covered under semester 3.

Fees, Start Date and Batch Size:

Fees: Rs. 1,50,000/- Plus GST, per participant

Start Date: A couple of batches will start during April 2023 to June 2023

Batch Size: 12 – 15 participants per specialization