A Goldmine for Business Growth

Professor Barney’s 1991 paper developed a simple framework for distinguishing among several different types of firm performance – i.e., competitive disadvantage, competitive parity, temporary competitive advantage, and sustained competitive advantage – and identified the attributes of resources and capabilities that would make them costly to imitate.

 

 

 

 

Course Design & Directed By

Prof. Ranjan Das | IIM Calcutta | 44 years in academics & corporates

A pioneer in digitally delivered long and short duration Executive Education in India and acted as an Academic Entrepreneur while single-handedly leading IIM Calcutta’s extremely successful journey in this space during 1999-2007. Prof Das has authored six books and published several articles and case studies.

Prof Das is a Doctorate [Fellow] in Management with specialization in Strategic Management from Indian Institute of Management Ahmedabad (IIMA) and Master of Science [Applied Mathematics] from Calcutta University.

Course is Designed For

Working Executives, self-employed persons, consultants and faculty members planning to make the career transition and start a new venture in the near future.

The Delivery Method

Faculty conducted 100% LIVE sessions – totaling 16 hours – will be attended by each participant from his/her Home or Office or ANYWHERE, using the Academy’s 2 way interactive and real-time DIGITAL Content Delivery Network [Audio plus Video]. No special training or IT infra is needed by any participant, beyond what he/she already has, to attend from ANYWHERE all sessions conducted by faculty in person.

Assessment, Certification & Grading

Smart Learning @TSA: Schedule of program-specific steps

Perspective and Aptitude Test [PAT]

Self-Paced Learning (outside faculty conducted sessions):

  • Core reading material(s) – First Session
  • Additional reading material(s) – First Session [if provided]
  • View video link provided by the Academy and prepare a short note on Key Takeaways – First Session[if provided]

  • The resource-based view of the firm
  • Value chain and value network

Formal faculty conducted session -1

Content

  • The resource-based view of the firm
  • Value chain and value network

Self-Paced Learning (outside faculty conducted sessions):

  • Core reading material(s) – Next Session
  • Additional reading material(s) – Next Session [if provided]
  • Quick study of the PPT used by the faculty during previous session and also rapid viewing of recording of that session View video link provided by the Academy and prepare a short note on Key Takeaways – Next Session[if provided]

Formal faculty conducted session -2

Content

  • Capabilities for cost efficiency
  • Capabilities for customer value creation

Self-Paced Learning (outside faculty conducted sessions):

  • Core reading material(s) – Next Session
  • Additional reading material(s) – Next Session [if provided]
  • Quick study of the PPT used by the faculty during previous session and also rapid viewing of recording of that session View video link provided by the Academy and prepare a short note on Key Takeaways – Next Session[if provided]
  • Self-Paced Learning (outside faculty conducted sessions): Case study and analysis for individual submission of case assignment

Self-Paced Learning (outside faculty conducted sessions): Case study and analysis for individual submission of case assignment

Formal faculty conducted session -3

Content

  • Threshold and strategic capabilities

Self-Paced Learning (outside faculty conducted sessions):

  • Core reading material(s) – Next Session
  • Additional reading material(s) – Next Session [if provided]
  • A quick study of the PPT used by the faculty during the previous session and also rapid viewing of recording of that session
  • View video link provided by the Academy and prepare a short note on Key Takeaways – Next Session[if provided]

Finalization of individual case assignment and uploading on LMS

Formal faculty conducted session -4

Content

  • Value chain deconstruction and rebuilding

Self-Paced Learning (outside faculty conducted sessions):

  • Core reading material(s) – Next Session
  • Additional reading material(s) – Next Session [if provided]
  • Quick study of the PPT used by the faculty during previous session and also rapid viewing of recording of that session
  • View video link provided by the Academy and prepare a short note on Key Takeaways – Next Session[if provided]
  • Self-Paced Learning (outside faculty conducted sessions): Case study and analysis for group submission [individual exercise before group meeting mentioned in the next activity]

    Group meetings over TSA’s 100% Live and 2 way communication platform [Ref the case to be studied as a part of Activity previous]

Self-Paced Learning (outside faculty conducted sessions): Case study and analysis for group submission [individual exercise before group meeting mentioned in the next activity]

Group meetings over TSA's 100% Live and 2 way communication platform [Ref the case to be studied as a part of Activity previous]

Formal faculty conducted session -5

Content

  • Deployment of digital technology and using analytics for value creation

Self-Paced Learning (outside faculty conducted sessions):

  • Core reading material(s) – Next Session
  • Additional reading material(s) – Next Session [if provided]
  • Quick study of the PPT used by the faculty during previous session and also rapid viewing of recording of that session
  • View video link provided by the Academy and prepare a short note on Key Takeaways – Next Session[if provided]

Finalization of group assignment and uploading on LMS

Formal faculty conducted session -6

Content

  • Concept of competitive and transient advantage
  • Case discussions and experience sharing

Self-Paced Learning for taking a stock of what have been learned as a part of the program and also for preparing for the program-end examination

  • Core reading material(s) – All Sessions
  • Additional reading material(s) – All Sessions
  • Quick study of the PPTs used by the faculty during all sessions and also rapid viewing of recording of all sessions
  • Go through all the short notes on Key Takeaways prepared by each participant after viewing video links provided by the Academy

Read and analyze all cases distributed for program-end examination

Self- recording

[video plus audio]

of 1] Core concepts and framework learned during the program and [2] key takeaways from cases discussed/ presented/ submitted [please upload the recording on the Academy’s LMS; the duration of recording [1 plus 2 together]: a max 10 minutes]; to use either Smartphone or Adobe Connect platform of the Academy or Skype as convenient]

Program-end-exam

Total hours [all activities - Faculty conducted sessions PLUS Self-Paced Learning put together] spread over 3 weeks

    Includes:

  • Faculty conducted 100% LIVE sessions
  • Cases from Harvard Business School
  • Multi-element Evaluation and Grading
  • 12 Hrs / 3 Weeks Classes
  • Access from PC, Mobile, Tablets
  • Certificate Issued by TSACAS

Group Discount of 15% for 3 or more participants, if enrolled together

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Please call 09874060635 to avail the offer.

Ongoing Courses

Join Free 30 Mins Sessions with the Instructor

Every week the faculties interact with interested participants and help them with the course structure and outcomes they may expect after the course.

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